Feb 24, 2015

That Time I Met Dan Aykroyd


...and he insisted on keeping vodka (not craft beer) in that beautiful, beautiful bottle. 


After being lucky enough to attend a live radio interview of a living legend, and personal comedy hero,  Dan insisted on meeting, greeting and taking pictures with each one of the 30 or so attendees.  He couldn't have been nicer, more personable, humble and downright awesome.  Now, Mr. Aykroyd...how 'bout we talk about bottling some craft beer together?
Check out his Crystal Head Vodka here...a beautiful collector's item even if vodka's not your thing.


Feb 18, 2015

Craft Beer & A GoPro... Because Why Not??

Like craft beer?  Got a GoPro camera?  If you answered 'yes' to either of those questions, find a friend who can answer 'yes' to the other one and let the brainstorming begin!

It's contest time!! 




Combine some finely crafted beer and that strange, little, life-capturing GoPro camera to create an original, short video.

The only guidelines are as follows:


  • You must be at least 21 years old
  • The video must be original & tasteful (you know what I mean!)
  • Less than 31 seconds long
  • Involve craft beer
  • Be shot with a GoPro camera
  • Posted to Twitter and include the hashtag #BeerIsMyChurchGoPro. 

 That's it!

All videos must be viewable on Twitter by Friday, March 13th at midnight EST to be considered for the contest.   The winner will be chosen by March 15th and notified via tweet, so keep your head on a swivel!

Now...'what's in it for me', you ask? Swag. Pure. Simple. Swag. Including:  A Beer Is My Church t-shirt (in any size in stock), a genuine BIMC 13 oz. tulip glass, BIMC stickers, coasters & koozies!  Maybe more?!  Sure...maybe (definitely maybe)!





The winning video and any honorable mentions will be featured on the website and get plenty of well-deserved retweets.

So break out that GoPro & a fine ale...let's see what you've got!


- Cheers!
Zach
#crafbeer #brewsader

Feb 2, 2015

Ready Or Not...Budweiser Just Made Beer "Us vs. Them"

Well, like it or not, Budwesier beer has just declared war on craft beer drinkers.  That's you.  The craft beer brewsader, with a palate so discerning that it deserves to be scorned.  Budweiser has picked a fight with you, whether  you were looking for one or not.



This Super Bowl XLIX ad took direct aim that all we hold dear; care and quality.  "Proudly a macro beer."  "It's not brewed to be fussed over."  What the hell?  Did the world's largest brewer just tell the world's largest television audience that they don't really care how their beer is made?  That they just make it quickly and as much as they can?


There's so much that can be pulled out of this ad, "dissected", criticized, et. al, but ultimately, the message I received, as a craft beer drinker, was clear.  Budweiser no longer wants to live in harmony (despite the astounding hypocrisy of gobbling up craft breweries).  Budweiser will no longer tolerate those of us that appreciate a beer that is brewed to be fussed over.  Living in harmony is not something they are looking to accomplish.

Hell, over the last few years I thought maybe they were holding out an olive branch with their acquisitions of Goose Island, 10 Barrel, Blue Point among others.  They were beginning to lull me into a state of complacency.  I was never a Bud drinker, even during hard, college times (I'm a recovered Miller Lite drinker), but I also never really felt any malevolence toward them either.  That's all changed now.

It's now Us vs. Them.   I felt their shot across the bow.  Budweiser has shown their cards, and their cards are that of acknowledgement, fear and "oh yeah, well we're BIGGER than you!" 

You sure are Bud, you sure are...but I've never sided with a bully, and I don't plan to start now.  Size isn't everything.  In fact, in beer it's often a detriment.  If you've accomplished anything with this new tact, you've hardened my resolve to avoid your products.  Sadly, that now includes "craft beer" I've enjoyed in the past.

For that, I hate YOU now as much as you hate ME.

Sep 25, 2014

How Craft Beer Helped Save Me From Becoming An Alcoholic

Reposted from 2012.




I've toyed with the idea of writing this post for many, many months.  What it reveals is personal, but ultimately freeing and hopefully helpful.  Alcoholism runs in my family, as it does in millions of other families in America.  It's a terrible thing.  It's a disease.  It ruins lives.  It tears families apart.  It can kill and it had its sights set on me. 

I'm not here to say I beat alcoholism.  I don't believe I was an alcoholic...yet, but I was showing all the classic signs.  I was drinking to excess, and unaware of my limits.  I was missing events in my life because of hangovers.  I embarrassed myself and my family on occasion.  I had what's called a "drinking problem" or was a "binge drinker".  Regardless, I was headed down an rocky road.

When socializing in large groups or in party situations I'd grab the macro beer that "tasted great" or was "less filling"; the one everyone else was drinking.  Then I'd grab another.  And another, and another.  Soon, I had consumed enough of the yellow fizzy stuff to drown a brown bear.  Don't ask me why I drank so much.  I couldn't tell you.  I don't know why I blew right past my limit without so much as a hesitation.  It never even occurred to me to slow down or stop.  

The stuff tasted damn nearly like water.  I wasn't appreciating the beer at all.  I was enjoying how fourteen or more yellow fizzies made me feel, and I'm ashamed to admit that I did this much more often than any adult should.  It seems that alcohol has a way of altering my decision making skills.

Then about four years ago, give or take, I really started delving into and exploring craft beer.  I went back to picking up a six pack of anything I hadn't tasted before to share with family and friends.  I began to appreciate what I was drinking.  I began to really TASTE it.  Think about it.  Talk about it.  Read about it.  ENJOY it.  I slowed down to smell the roses (or hops in this case).

In craft beer I found a sort of salvation, both literally and figuratively.  Now I drink beer in moderation.  I appreciate it.  I don't swill it.  I sip it.  I don't punch holes in cans.  I collect fine, tuliped glassware.  

Craft beer taught me to appreciate the science and art of brewing beer.  Craft beer taught me to enjoy the little things like differences in hops, malts and yeasts.  More importantly, craft beer taught me some things in life are worth slowing down for and how to take the time to appreciate those things.  My drinking and my life are in check now, and I credit craft beer with that.

I urge you to not waste another day of your life or a dollar of your paycheck on bad beer.  Find craft beer.  Embrace craft beer.  Enjoy craft beer.  In moderation, of course.  

It's time to take control.  You can do it, but if you think you may need help, don't be ashamed.  There are lots of places to turn.  Life is simply too precious not to seek a lending hand...whatever form it may take.

Alcoholics Anonymous

AlcoholScreening.org

The Mayo Clinic

Cheers,
Zach
#craftbeer #brewsader

Sep 7, 2014

New Look Coming Soon!

An all new Beer Is My Church is coming this Fall / Winter!  New logo.  New content.  New.  New.  New.  Stay tuned as we gear up for our relaunch!

In the meantime, sit back, crack a craft beer and smile smugly and enjoy being a brewsader!

Jun 5, 2014

Touching Base With All Craft Beer Brewsaders

Hey all!  I just wanted to drop in and remind myself that this blog exists.  I should spend more time collecting my thoughts and committing them to the interwebs.  I've met so many great people, had numerous, deep conversations and drunk countless craft beers over the last few months!

As summer approaches I hope to be able to focus more on this page and less on all the non-beer-related nonsense in life.  So check back more often and I'll work on making a more interesting and engaging place to visit.

In the meantime, be sure to interact with me on Twitter.  The world can always use another craft beer #brewsader!

Thanks for stopping in!  We'll be 'talking' soon.

Cheers,
Zach

Mar 19, 2014

It's Coming...9th Annual Atlantic City Beer & Music Festival!

Beer.  Music. Friends...old & new.  It's that time of the year!  The Atlantic City Beer & Music Festival is fast approaching. With three sessions scheduled over Friday, April 4th and Saturday, April 5th, at the Atlantic City Convention Center...this year's offering is bound satisfy your taste buds and your ears!

Saves The Day, The Dirty Heads, Less Than Jake.   That's your soundtrack.  Your LIVE, craft-beer-drinking soundtrack!

The two-day festival has seen incredible growth since debuting in 2006 and this year looks to be another record breaker.  20,000+ attendees, 125+ breweries, 450+ beers!  If you haven't been to one yet, make this the year and help turn the ACC into "The Celebration of The Suds"!  Get your tickets HERE!

So what craft beer can you expect to sample while listening to some kick-ass music and noshing on some tasty bites?  Oh, just the biggest names in beer like: 21st Amendment, Avery, Ballast Point, Brooklyn Brewery, Dogfish Head, DuClaw, Firestone, Green Flash, Keegan Ales, Lagunitas. Oskar Blues, Sierra Nevada, Stone Brewing...and popular LOCAL favorites like:  


  


These and MANY more breweries will be pouring some of the best craft beer on the planet!


See the press release below for more info and get your tickets HERE now!

_____________________________________________________________________

The 9th Annual Atlantic City Beer Festival gears up for April 
The Celebration of the Suds, better known as “The Atlantic 
City Beer Fest” presented by 100.7 WZXL, returns to The 
Atlantic City Convention Center for the 9th straight year on 
April 4th & 5th. The 2014 event will be an amazing experience 
in taste, as electrifying musical guests set the sound track to 
savor brews from all over the planet. In 2014, Atlantic City, 
New Jersey is the destination to discover beer, music, and 
much more! 

Over 150 different breweries from across the country will 
showcase their unique libations. The focus of The Atlantic City 
Beer and Music Festival is the promotion and education of 
craft beers and a celebration of the brewers that create them. 
This event is the perfect opportunity for beer aficionados, 
beer lovers and the casual beer drinker to speak to company 
representatives and brewers responsible for some of their 
favorite brews. This is the one true opportunity to discover 
and taste new brews and special “limited release” beers and 
ales. 

Every year festival organizers review the event and look to further enhance the beer lover’s experience and make each year better than the last. Now in its 9th year, the festival has easily become one of the country’s largest gatherings of all things beer. For 2014 festival producers will bring in musical headliners, Saves the Day, Dirty Heads and Less than Jake to anchor the weekend’s line up, and further highlight each session. Already one of Atlantic City’s most anticipated events of the year, the 2014 festival will have the perfect soundtrack to enjoy great brews, great tunes and thousands of great people! All bands and performers will be featured on the event web site under the heading sounds. 

The 2014 Atlantic City Beer and Music Festival will also feature culinary demonstrations from prominent area chefs; beer seminars hosted by well-known personalities/brewers and some “off the wall” activities.  Additionally, festival exhibitors will offer great food and some unique beer-related apparel and goods. This year’s festival will appeal to absolutely everyone. 

The festival offers a “Designated Driver” ticket price of $15, available at the door, to encourage attendee responsibility and usage of Atlantic City’s many transportation options, including jitneys and cabs. New Jersey Transit’s Atlantic City Line train arrives right inside the Atlantic City Convention Center and NJ Transit officials report that Beer Fest weekend marks the highest single day ridership numbers all year long. (See www.njtransit.com for a train schedule) This is one of the reasons why the Atlantic City Convention Center makes for the perfect home of “The Celebration of The Suds.”


Mar 14, 2014

#CraftBeer On Instagram

Like pictures on Instagram?
Like beer?
Follow me for your fix of both!
@BeerIsMyChurch

If you're not on Instagram, why not give it a try?  Might make you thirsty?  That's a legitimate concern.

If you are on Instagram and post lots of beer pics, be sure to tag them with #brewsader!

Cheers,
Zach
#brewsader

Feb 11, 2014

Dearest Beer Store, I Am Not A Child

If there's something that's been increasing over the years, it's craft brewers releasing more and more "limited" offerings.  The most coveted of which, at least in my area, has been Founders Brewing's vaunted annual release of KBS, their Kentucky Breakfast Stout.  There were stories during the 2013 release that the local distributor had to disguise their trucks, change their routes and make deliveries at odd times to throw off the the scent of nagging beer hunters.  How much of that is fact and how much is urban legend, I don't know...and I'm not sure I want to know.

Mention that level of hype and anticipation in front of a craft beer retailer and you're likely to get one of two reactions.  1) Yawn or  2) More hyperbole.  It's the second response that seems most prevalent lately and behind the perpetuation of many retailers' behavior that has gotten my panties all in a bunch.

How many times have you walked into your local, or worse yet a distant, beer store to 'hunt' for that elusive brew?  The latest limited release from your favorite craft brewer is due on shelves today.  You've driven all over your state, certain you were going to find that beer.  You just knew it, but you walked out of every store empty handed.  Why?

Well, the dirty little secret (if you didn't know already) is that many retailers never put that beer on the shelf.  It was kept "in the back" or "behind the counter".  You had to ask for it.  Not only that, you had to ask the right person for it.  The reasons I've been given for this practice are as varied as the colors of the rainbow.  None of which hold much water with me.

"We want to make sure it gets in the hands of true beer lovers."

"We don't want just anyone being able to buy this beer."

"We got a very limited supply and didn't want to move current stock off the shelf to make room for it."

"If you're not on the list you can't have a bottle."

"The beer manager says he's not selling any yet."

And so on, and so on.

These are all things I've heard said to others or have been told myself.

There's nothing I loathe more than having to find an employee, who refers me to the "beer manager", who I then have to ask if a particular beer is "in the back".  Why?  In what other retail situation am I begging to buy a product, hoping I pass muster?  Or live up to whatever standard you've set for someone worthy enough to buy this beer?

Have I been a victim of this practice?  Yes.  Often, and especially earlier in my beer hunting career.  Have I benefited from knowing what to ask for and who to ask?  Absolutely.  That doesn't make me feel any better, though.  I think equal, open access makes the most sense.

So...dearest beer retailer, please don't treat us like children.  We're not.  We're more and more sophisticated and educated than ever before.  We love beer.  Not games.  Don't keep the "good stuff" locked in your cabinets and out of our sight and reach.  Put it on the shelf.  Maybe in a special section if that makes you feel better.  Impose buying limits if you like (and most of you do).  That all seems reasonable to me.  But STOP making me beg for beer.  It's embarrassing...and it doesn't make you cool.

I've decided I won't chase beer or employees anymore.  I'm frequenting those stores less and less often, but if I find a "rare" one on the shelf, great!  If I don't, oh well.  I guess it went to someone more "worthy", and I guess either way they're making their buck.  So I won't expect any change anytime soon.

Cheers,
Zach
#brewsader

Jan 28, 2014

The BIMC Store is Now Open!

Open for business...now!

SHOP now!



One glass.

One coaster.

One koozie.

One t-shirt.

Taking pre-orders for mid-Feb shipping.

Stay tuned for more and order up some goodies while you wait!

Cheers!

- Zach

Jan 7, 2014

Not All Stouts Are Created Equal

I've been drinking beer, legally, for 21 years or so now, but I may have been known to break a law or two before that.  I was the smart-ass kid who arrived at the party with a sixer of Pete's Wicked Ale or whichever Yuengling I could get my hands on.  Unfortunately, all anybody wanted to drink was Natty Light or maybe Rolling Rock ponies if they were feeling especially sophisticated that night.  Needless to say, I drank a lot of "craft beer" by myself for many years.  Admittedly, I wasn't lighting the world on fire with the craftiness of my beers, but they were a far cry from the omnipresent "fizzy yellow" stuff I couldn't stand at even such a young age.

The college years brought on an appreciation for the frugality of Miller Lite.  The finances simply didn't exist for anything else.  As a college student in central Pennsylvania, everything I bought was by the case, typically warm & very cheap.  It was a requirement.  Legally and financially.

After my college years, I returned home to New Jersey and dove back into seeking out beers other than macro light lagers I suffered through at school...and there was some real suffering.  It was also around this time that I started to appreciate stouts.  The problem was that I had next to no success finding any craft stouts or porters near home.  Almost all of my craft beer choices were IPAs or pale ales, when they could be found at all.

So...I turned to Guinness.  Nay, I fell in love with Guinness.  We had a s short, torrid affair in the mid-to-late 90s.  It was all I drank for a good amount of time.  I turned lots of macro-lager-drinking friends onto this "darker" alternative.  This group of people included my girlfriend's father, who became as hypnotized by the stuff as I was.

Then, as quickly as it started, it was over.  I was totally over it.  I found it bland, uninspired and nearly tasteless.  So I moved onto the, then more easily found, craft stouts that began to pop up on my local shelves, leaving behind so many of my Guinness-converted friends and family behind.

THIS is a big jump.  Not one to be taken lightly, and as I've discovered, not one that can be taken by everybody.

If you're reading this, you likely realize the HUGE difference between craft stouts/porters and Guinness Stout.  Huge.  Did I mention there's a big difference?  Flavor, aroma, mouthfeel, carbonation, ABV, etc., etc.  Just about everything you like about Guinness Stout doesn't exist in the majority of today's craft stouts.  I'm not implying that's a bad thing either.  Each has its place.

As I made the conversion to a craft-beer-exclusive diet, I tried like crazy to convert others with me.  I continue to do so with varying degrees of success (not for lack of trying), but there was one bothersome holdout, one that remains on the 'dark side' despite my best efforts.  My girlfriend's father, to whom I introduced Guinness years earlier, still claims to be a stout lover, but has yet to enjoy a single craft beer stout I've brought him.  He may be my father-in-law now, but that's the only thing that has changed over the years.

This begs the question, 'is he really a stout lover'?  If he likes only one specific stout, I suggest he's really just a Guinness lover.  Every time we go out he'll ask what stouts they have on tap and eventually just order a Guinness.  It's hard for me to admit defeat.  It's hard for me to give up on him.  Should I break it to him that he's not really a stout lover, rather just a Guinness-man?  I guess being a stout lover doesn't necessarily make you a stout lover.  Clearly, not all stouts are created equal.





Nov 9, 2013

NYC Craft Beer Festival – Winter Harvest Edition


PR:  New York, NY (Nov. 1st)  The Hand Crafted Tasting Company is happy to announce the return of its NYC Craft Beer Festival – WINTER HARVEST to the Lexington Avenue Armory (68 Lexington Ave.) in Manhattan on Saturday, November 23rd, 2013 for two sessions, and a special afternoon Session on Sunday, November 24th.


The Craft Beer tasting scheduled the weekend before Thanksgiving will showcase Winter releases from 75 of America’s best Craft Breweries, with approximately 150 selections. "When curating this list we wanted to showcase local breweries and how they fit into larger craft beer landscape, as well as some great brews from across the country," said Giancarlo Annese from BeerUnion.com. "In fall and winter you like to have roasty and spicy flavors. But as always, the freshest beer is better beer."

Some of the featured beers on the main tasting room floor include Ommegang’s Take the Black Stout, Southern Tier’s 2 x Xmas, Bronx Brewery’s Black Pale Ale, Six Point Global Warmer, Founders Breakfast Stout, and Lake Placid’s Nipple Top Stout. To add more variety for the attendees’ palate, Hand Crafted is also showcasing a small selection of international beers for the very first time.

In the Connoisseurs Lounge, aficionados can sample additional beers like Allagash Hugh Malone, Corsendonk Christmas, Southern Tier Choklat, Firestone Walker Walker’s Reserve Porter and a selection each from Cigar City, Hopping Frog, Aspall, and Wandering Aengus Cider Works.

Delicious food specifically designed to be paired with the beer tasting sessions will be available for purchase in the food court from Morris Grilled Cheese, Carl’s Cheese Steaks, Cooper's Craft & Kitchen, and El Paso Tacos. Each restaurant will provide vegetarian options.

On Saturday, The NYC Craft Beer Festival will offer two sessions, 2:00 PM-4:30 PM, and 7:00 PM-9:30 PM. VIP’s and Connoisseur Level tickets enter one hour ahead of the posted times. Tickets are on-sale now at NYCCraftBeerFest.com/tix. On Sunday, there is only an afternoon session.

“Our NYC Craft Beer Festival guests favorite venue is the Lexington Armory. And due to recently changed building codes at the Armory, occupancy is reduced. Our guests will have much more room to breathe during the tasting, and we added a third Sunday afternoon session to accommodate demand. We are excited for our attendees to sample our carefully curated selection of the best Winter seasonal brews the brewers have to offer,” said Ken Tesler, founder of the seasonal NYC Craft Beer Festival.

During the tasting, many brewers’ representatives will be available at the taps to educate the guests about their liquid offerings. VIP and Connoisseur ticket holders can enter the Armory an hour earlier and have access to the beer, the brewers and the food during this first hour. This is a great time to speak with some of your favorite brewer representatives and avoid what is expected to be a sold-out, capacity audience later in the day.

There will also be two educational seminars. Jonathan Pogash, aka "The Cocktail Guru", will lead an exploration of one of the hottest trends in beverages: beer-based cocktails aka The Hoptail in his how-to seminar on mixing up your own beer cocktails at home.  Jared Rouben, former Brewmaster at Goose Island Brew Pubs, now at Moody Tongue Brewery in Chicago, will discuss “Culinary Brewing.” During his 2 1/2 years as brewmaster at Goose Island brewpubs, Jared built his reputation by creating lush, flavorful beers that featured food — particularly fruits, herbs and spices — as essential ingredients.  This seminar is sure to be a hit with home brewers across the tri-state area.

Finally, just one hundred & fifty Connoisseur tickets are available for purchase per session. The Connoisseur package offers the extra advance hour of tasting, a speedy entrance line to the Armory and access to the exclusive Connoisseurs Lounge for the entire session. There will be an additional 12-15 rare beers not found on the Grand Tasting floor, and gourmet snacks will be provided at no charge by Route 66 Smoke House. The Connoisseurs Lounge is a great, relaxing place to get away from the throng at the historic armory’s main drill-hall floor.

“We offer a private back-stage kind of lounge for beer Connoisseurs to listen to live, acoustic, Blues & Folk influenced music all the while sampling some of the rarest and most exciting beers you’ll ever get a chance to drink. Gourmet finger-foods will be provided at no additional cost,” says Tesler.


Win Your Own BIMC Beer Glass!

I've got 6 classic tulip beer glasses branded with the Beer Is My Church logo up for grabs between November 12, 2003 and mid-December!

All you need to do for your chance to win is be sure you're following me on Twitter and watch my feed on the announced dates!  There will be further details on Twitter as each date approaches.

Your first chance to win comes Tuesday, November 12th!  At 1pm ET I will post a craft beer related trivia question.  The first correct answer tweeted with the #jointhebrewsade hashtag will win!

To qualify for free shipping you must be located in the lower 48 continental United States.

Stay tuned and good luck!

Jun 7, 2013

Circa Restaurant...Beer & Cheese. Yes, Please.





More than eight years ago I moved to rural Hunterdon County and an even more rural town there.  Craft beer wasn't exactly easy to find or close to home.  Just a few years later I spotted a very welcome sight during a drive home one day.  A new restaurant was opening on Main Street of the small boro of my neighboring town, High Bridge, NJ.  Circa, with it's open-air porch, promised to bring some craft beer taps to the beer wasteland that was my new home.

I admit, it took some time for me to check it out, but since visiting that first time we've gone back again and again.  Their food is fresh, homemade and delicious...and while they won't break any records with their number of beer taps, they do deserve mounds of credit for focusing on quality over quantity.

As of today, they have eight craft beer taps (no macros here!) with two taps dedicated to New Jersey's own Carton Brewing as well as one for nearby Weyerbacher's renamed witte offering, White Sun Wit.  The list changes pretty regularly, but you can easily check online to see what will be waiting for you at Circa's own website.  I guarantee you'll find more than a couple you'd enjoy drinking.

When, not if, you visit be sure to sit on the porch with a tasty craft beer and at least a plate (or 2) of their cheese offering.  You'll be served three amazing cheeses (types change depending on availability/quality), some fresh cut fruit, fresh honey/walnuts and their signature sautéed onions.

The rest of their menu is as uniquely varied, interesting and incredibly fresh.  The food is flavorful and prepared with care.  Thankfully, Circa is here...now...making it the area's destination for great food and craft beer.  If you don't believe me, check out the New York Times' write up here.

So head on over and be sure to check out Circa's craft beers (and cheese!).  And if you see this guy on the porch be sure to let him know you've joined the craft beer "brewsade" too!

Cheers!
Z
#jointhebrewsade
Circa Restaurant

37 Main Street.
High Bridge, NJ 08829
Reservations 908-638-5560
Circa is a fun, intimate restaurant located in the small town of High Bridge, just outside of Clinton, NJ.

We offer the best in seasonally fresh & inventive cuisine, and rely strongly on local farms and producers to make our menus possible. Our internationally inspired wine list and extensive bar are hand crafted to compliment our global cuisine.

The dress at Circa is casual. Reservations are always appreciated, and are recommended on weekends.

Apr 26, 2013

Craft Beer...At What Price?



Let me start by saying I'm an ignoramus.  I have to tell you upfront that I do not know how much it costs the average craft brewery to brew a six-pack of their standard IPA or a 750ml bottle of their year-round stout.  It might cost them $6.  Maybe a $1.  I'll be it's neither, but somewhere in between.  I know it's likely a heck of a lot more than it costs SABMiller or one of the other macro-giants.  


But still, beer prices have been on the rise across the board.  Are we seeing an endless upward trend in the average price of 6-pack (or God forbid, downsized 4-pack).  I won't call out breweries or beers by name, but you've surely noticed it yourself.  That $7.99 or $8.99 six-pack of craft tastiness you used to eagerly snap up is now $9.99 or $10.99 or even more.  Or maybe it's still $8.99, but now it's in a 4-pack.  Quick math says it may only be a buck or two, but that's a 20% increase or more.


Chart courtesy Brewer's Association
This begs the question, is the cost to brew a quality craft beer increasing that quickly?  I've read that raw material costs are on the rise.  Those costs get passed on from producer to consumer, and I have no problem with that.  Reports show that, while hop acreage increased YOY in 2012, the yield actually decreased (source).  In a similar twist of grain-related fate, the cost of barely has been on a fairly steady 3-year rise...a 250%+ increase from Summer 2009 to Summer 2012 (source).  However, despite the seeming squeeze on resources "craft beer numbers were up: 18% more breweries in the U.S., 15% more beer produced by volume, a 17% increase in sales, and a whopping rise of 72% in American craft beer exports." - Time Magazine (3.22.2013).  Production has, most certainly, not gone down as a result.


I just can't help but feel that maybe some breweries are piggybacking off their more popular beers, and their high demand, to increase prices across the portfolio.  Maybe it truly is the rising cost of raw materials combined with increased demand that is pushing craft beer prices up and up.  Could it be that retailers are picking our pockets without the knowledge of breweries or distributors (it does happen)?  Perhaps it's a combination of all of these factors.  


And I know, I know.  If I want a craft product, I have to pay craft prices.  If I want a high quality beer, I have to pay higher prices.  If I think it's too expensive I don't have to buy it.  I understand how the free market works.  But frankly, I do have to buy it.  I can't drink macro beer anymore...and maybe that's a factor too.  They've got me...right where they want me.


Mar 21, 2013

Spring Has Sprung & NYC Craft Beer Festival Will Be Hopping

It was just over one year ago that the first American Craft Beer Festival was held in NYC at the Lexington Armory to rave reviews.  Well, Spring 2013 is upon us and the team has put a new twist on an "old" favorite.  March 30th is the date you should have marked on your calendar to attend the NYC Craft Beer Festival's Spring Seasonals celebration at the Lexington Armory which will play host to over 75 craft beer breweries.  Those craft brewers will be offering up nearly 150 seasonal selections.  Word on the street is that Founders Brewing's vaunted Kentucky Breakfast Stout (KBS) will be making a pre-release appearance at the event!



The NYC Craft Beer Festival is offering two sessions, 12:30 PM-4:00 PM, and 6:00 PM-9:30 PM.  Tickets are on-sale now at NYCCraftBeerFest.com.  They're going fast and won't last much longer, so don't delay!

“The NYC Craft Beer Festival is a true celebration of the American craft beer experience. We invite the country’s best craft brewers to come together at one time, in one place, so attendees can sample a careful selection of the best Spring seasonal brews the brewers have to offer,” said Jim Pickett, Founder Gotham Artisanal and event consultant.



Among the several other speakers and seminars, Giancarlo and Sarah Annese from BeerUnion.com, will hold a seminar & blind tasting to explore the question, “What is "Craft" beer, really?” Attendees will  participate in a blind tasting of Craft beers alongside non-craft beers to see if they can tell the difference. A spirited discussion will focus on the official definition of "craft" beer, and what it may mean to you.


VIP and Connoisseur ticket holders can enter the Armory an hour earlier and have access to the beer, the brewers and the food during this first hour. This is a great time to speak with some of your favorite brewer representatives.

Just 150 Connoisseur tickets are available for purchase per session. The Connoisseur package offers a speedy entrance line to the Armory and access to the exclusive Connoisseurs Lounge for the entire session where there will be an additional 15-18 rare beers not found on the Grand Tasting floor. 



Craft beer-centric food offerings will be available from NYC hot spots Cooper's Craft Kitchen and Tavern 29.  So don't miss the festival's triumphant return to the Lexington Armory on March 30th.  It'll be here before you know it!

Cheers!



Jan 9, 2013

A New Year, A New Beer...It's Two Thousand 'Thirsteen'


So it's a new year.  I'm sure you've heard something about it.  I think it was on the news or something.  Anno Domini Two Thousand and "Thirsteen" may only be a week or so old, but beer, especially craft beer, has already made the news.  

Whether it be the sale of a bottle of the White House home brew, the "Craft" vs. "Crafty" discussion, the NY Times article on the brewsade's advance in my home state of New Jersey or the many reports on the undeniable and exciting growth of the segment over the last 12 months, it's an exciting time to be involved with craft beer.

It's also a time for resolutions.  What's yours?  I'm hoping it's beer related.  Mine?  Glad you asked.  I'm going to be a good craft beer soldier this year.  I'm going to try more beers.  More new beers.  More beers that are not in my wheelhouse.  Don't get me wrong.  I love new beer.  I just looked at my Untappd check-ins from 2012 and if exclude the seasonal beers (tasted for science reasons) it's clear I drank a lot of new beer, and furthermore that I am a lover of the hop.  IPAs, double IPAs and pale ales dominate my charts.

Therefore, for the coming twelve months I vow to try more daring ales, sours, lagers, witbier, saisons, bitters, Biere de Garde, dunkels, doppelbocks, stouts, porters, marzens, maibocks and other beer-type libations with reckless abandon!  I won't be afraid of those brews without snarky hop-related names...you know who you are.  

As of today I am 175 distinct beers away from hitting the 1,000 mark on Untappd.  My plan is to make at least 75 of those beers something I wouldn't necessarily seek out.  I'm leaving my comfort zone, and I present the same challenge to you.  Make it a year of "new".  New beer.  New beer friends.  New beer places.  Now get out there and do your thing.  I know you can do it.


So look out craft beer world.  I'm coming for you...and I'm thirsty!

Join the brewsade...it's 20"thirsteen"!

Cheers!
- Zach

Dec 31, 2012

A Stop At New Jersey's Own Carton Brewing






It was a bitterly cold Sunday morning when Rob and I, with little planning, jumped in his truck and decided to hit a few craft beer spots that have been at the top of our list.  Today, Carton Brewing located at 6 E.Washington Ave. in Atlantic Highlands, NJ was on that list.


We followed the GPS right to their front door, but we weren't sure we had actually arrived.  The building has zero public signage, I assume because it's located directly across the street from the Atlantic Highlands Elementary School.  It wasn't until we saw someone walking out of the front door with two freshly filled growlers that we knew we had arrived.

We headed into the unassuming building, a "turn-of-the-century red brick warehouse", and headed upstairs where we could hear the hustle & bustle of a good-sized gathering of tasters.  We were met at the top of the stairs by Doug who took us on a brief but very informative tour of the Newlands System 15 barrel brew house on the first floor below.  It was immediately clear that Doug loves beer as much as we do and knows his stuff about the brewing process at Carton.

I immediately noticed stacks of personalized Carton sixtels and my mind began racing.  Doug confirmed for me that Carton Brewing can now sell sixtels to the public.  Amen!  Though they have yet to begin bottling or canning their beer, Carton is well known throughout the state at better craft beer bars for their draft beer selection, and now you can take some home too.


During the tour we were shown the tricked-out homebrewing rig used by Augie Carton and head brewer Jesse Ferguson to brew test batches and otherwise experiment with ingredients and styles.  Sometimes these "experiments" are available to sample in the tasting room ("What's on the tippy?").  The setup would make any  homebrewer drool...and so we did.  Drool that is.

After the tour, Doug guided us upstairs, we thanked him and were met by the tasting room bartender already pouring our first beer.  The tasting room is a cozy feeling loft with exposed brick walls and exposed beam ceilings.  A couple leather couches with a coffee table sat in the center of the room for those who prefer to enjoy their samples sitting and chatting.

Rob & I bellied up to the bar and tasted all six available samples that day, including their  new seasonal, "Decoy".  A high ABV (12%) winter warmer-style ale that hides that alcohol extremely well.  An exceptionally smooth beer for the style.

The building is charming.  The staff is outstanding.  The beer even more so.


It's one of the newest craft breweries in New Jersey to find traction with the state's fervent beer lovers.  I'll skip the hyperbole and only state fact here.  Carton is brewing my favorite home state beers right now and some of my favorite beers period.  

So next time you're out and see that Carton tap handle don't hesitate to tip back a pint...and wherever you are in NJ, a trip to Carton Brewing should be on your to-do list for 2013.

Cheers!
- Zach